Monika Blunder Beauty’s marketing & positioning playbook with Co-founders Monika Blunder and Sandi Ateser

Today, we're sitting down with Celebrity Makeup Artist Monika Blunder and Sandi Ateser, co-founders of Monika Blunder Beauty.Listen in as Monika and Sandi open up about their journey to launching Monika Blunder Beauty including:The marketing strategies that catapulted them forward and the setbacks they faced along the wayThe biggest mistake they see new beauty brands makingWhy they chose to start out as a self-funded brand and how that impacts their operations and inventory strategiesYou'll also find out how Monika has taken her decades of red-carpet and editorial experience and integrated her Austrian roots to create botanically-infused clean, natural, and effective beauty products.  This episode is sponsored by AttentiveAttentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue. Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.This episode is also brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at  Wavebreak.co