Monopolies are bad

Alphabet has a monopoly on SEARCH (Google) and VIDEO (youtube). This is bad. How much money will it take to bribe them to only show traditional media, or to give it preferential treatment in the search algorithm? Or perhaps a traditional media company bribes the government in their country to ban youtube if they fail to prioritize their stuff. Then youtube can either sellout or leave the country. If there were more viable alternatives, there would be more moving targets and it would be more difficult for video itself to be subject to corporate selling out. But instead, we have a monopoly; one company in charge of video, period. And that is bad, because it just takes one decision for video to go to shit (i.e. not be for the people anymore).