Monsoon Market

In this episode, we sit down with Michela Ricci and Koral Casillas, co-founders of Monsoon Market and Strip Mall, to talk about building businesses rooted in creativity, community, and supporting local. What started as an idea for a neighborhood market where people could discover local products has grown into something much bigger. We talk about the evolution of Monsoon Market, their return to the coffee world with Strip Mall, their unconventional approach to branding, natural wine, and why showing up for other local businesses has been such an important part of their growth. This conversation is a great reminder that you don't need a perfect plan, a huge budget, or even a perfectly polished space to build something people connect with. Sometimes you start with what you have, stay true to what matters to you, and let the business evolve from there.