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Monster Beverage Corporation Diversification Strategy (Alcohol, CBD, and Additional Nonalcoholic Beverages) episode artwork

EPISODE · Jul 21, 2020 · 13 MIN

Monster Beverage Corporation Diversification Strategy (Alcohol, CBD, and Additional Nonalcoholic Beverages)

from the Joshua Schall Audio Experience · host Joshua Schall

Monster Beverage Corporation is finally considering a portfolio strategy that doesn’t solely focus on energy drinks, but is that the right move? In June 2019, Monster Energy CEO Rodney Sacks said the beverage company had an appetite to look at alternative brands and to develop more beverages in the nonalcoholic…as well as the alcoholic market. With the non-compete just ending, will we see Monster Hard Seltzer, Monster CBD, or a ton of other beverage innovations in the next 12 months? That is if something else doesn't happen first...

What this episode covers

Monster Beverage Corporation is finally considering a portfolio strategy that doesn’t solely focus on energy drinks, but is that the right move? In June 2019, Monster Energy CEO Rodney Sacks said the beverage company had an appetite to look at alternative brands and to develop more beverages in the nonalcoholic…as well as the alcoholic market. With the non-compete just ending, will we see Monster Hard Seltzer, Monster CBD, or a ton of other beverage innovations in the next 12 months? That is if something else doesn't happen first...

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Monster Beverage Corporation Diversification Strategy (Alcohol, CBD, and Additional Nonalcoholic Beverages)

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How long is this episode of the Joshua Schall Audio Experience?

This episode is 13 minutes long.

When was this the Joshua Schall Audio Experience episode published?

This episode was published on July 21, 2020.

What is this episode about?

Monster Beverage Corporation is finally considering a portfolio strategy that doesn’t solely focus on energy drinks, but is that the right move? In June 2019, Monster Energy CEO Rodney Sacks said the beverage company had an appetite to look at...

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