Monster Energy is the "King of Defense" | Energy Drinks Market | CPG Industry Strategy

Offense and defense are terms that we’re mostly familiar with when talking about sports, but these words are also applicable in business strategy. The easiest way to think about offensive versus defensive business strategy is that when a company is playing offense, its making investments that move the business forward. Alternatively, when a company is playing defense, its making investments to prevent potential downside. Offensive and defensive strategies are equally important, but when you utilize them depends on numerous considerations. That being said, I want to focus on a saying in sports that “defense wins championships.” So, who’s the “King of Defense” in the beverage CPG world right now? Monster Beverage Corporation (NASDAQ: MNST). It’s no exaggeration to say that Monster Energy is one of the most successful beverage brands in the world and if business championships are determined by financial success…Monster Energy would be a dynasty within the CPG industry. In this content, I'll run through a few examples of Monster Beverage Corporation defensive product strategies, including the most famous example...launching of Reign Total Body Fuel to slow down Bang Energy. These defensive product launch examples will also include the newest ones with Reign Storm "Clean Energy" to slow down CELSIUS, Monster Tour Water to slow down Liquid Death, and even maybe something they have up their sleeves for the highflying GHOST Energy. FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS LINKEDIN - https://www.linkedin.com/in/joshuaschallmba TWITTER - https://www.twitter.com/joshua_schall INSTAGRAM - https://www.instagram.com/joshua_schall FACEBOOK - https://www.facebook.com/jschallconsulting MEDIUM - https://www.medium.com/@joshuaschall