Monster Energy Takes Over Big 12 | Des Moines News

Monster Energy is making its mark on college sports with a bold new deal across the entire Big 12 Conference, featuring its iconic green claw on Iowa State’s football and basketball uniforms—and even the playing surfaces. The partnership, officially announced Tuesday, signals a major shift as the energy drink giant dives deep into collegiate athletics, with Iowa State’s team set to discuss it at Big 12 Media Days in Dallas. This move reflects how brands are increasingly seeking integrated, high-visibility sponsorships to connect with fans and athletes alike. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/8b11b28058afb5af