Monster is a Relative Term featuring Mike Verret

Dr. Henry Wu provides an illuminating take on the idea of perspective in 2015’s Jurassic World: “To a canary, a cat is a monster; we’re just used to being the cat.” Our perspective on just about anything is likely biased by what we’re used to. Businesses often forget the perspective of who they’re marketing to, says Mike Verret. In fact, when it comes to marketing, Mike says your message is not about your business – it should be about how your audience perceives what you do. He joins the show to talk about how to pitch your business in a way that makes people say, “Tell me more!” We discuss: • Importance of Clarity, Simplicity, and Consistency in Communication • The Power of social media and content of value • How to build trust with potential customers • The story behind his logo • Mike’s incredible connection with the Jurassic World franchise Connect with Mike on LinkedIn – https://www.linkedin.com/in/mike-verret/ Music courtesy of Big Red Horse – https://bigredhorseband.com/ Brought to you by Happitu – https://happitu.com/