Monthly Health Series: Health and Wellness Trends in Western Europe episode artwork

EPISODE · Feb 21, 2017 · 5 MIN

Monthly Health Series: Health and Wellness Trends in Western Europe

from Euromonitor Podcasts · host Euromonitor International

When looking at health & wellness food, we often think of food that we have traditionally considered to explicitly fall into this category, for example foods that are fortified with vitamins, reduced sugar, salt or fat products, organic products, free from gluten or free from dairy foods, and naturally healthy products such as olive oil or honey. But, what we see consumers perceiving as healthy is sometimes a much broader field.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

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When looking at health & wellness food, we often think of food that we have traditionally considered to explicitly fall into this category, for example foods that are fortified with vitamins, reduced sugar, salt or fat products, organic products, free from gluten or free from dairy foods, and naturally healthy products such as olive oil or honey. But, what we see consumers perceiving as healthy is sometimes a much broader field. Lots of brands claim to be number one… but can they p...

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Monthly Health Series: Health and Wellness Trends in Western Europe

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