Monthly Health Series: Health Trends in Food and Packaging

A growing emphasis on hydration and concerns over calorie intake on sugary drinks is being shaped by  rising health concerns among consumers everywhere. Although these trends are seen globally, it is particularly evident in Europe and North America in light of the current sugar debate and sin tax legislations. It' is a growing trend that organic and ‘natural’ food claims are gaining traction, but packaging manufacturers can also be crucial in addressing these health concerns.   Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.