Monthly Health Series: Health Trends in Sports Nutrition

Consumers in Western Europe continue to be highly health- and appearance-conscious. Reflecting this was a health and fitness presence across many consumer goods markets, such as packaged food, consumer electronics and fashion (with the rise of athleisure in clothing and footwear). The use of specialised sports nutrition products as a means to achieve optimum health and fitness has taken the sports nutrition category well into the mainstream domain. Over the next five years, women and ageing population in Europe are expected to become more of a focus within sports nutrition as brands acknowledge the large demographic of women in taking their fitness regimes extremely seriously, and the older population want to be as fit as they were in younger years.    Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.