Monthly Health Series: Large Food Companies Addressing Health Concerns

Product reformulation is often being used by companies intent on improving the health credentials of their brands. This can be either by increasing the proportion of ingredients seen as healthy or by reducing the amount of those unhealthy ingredients. Currently, the so-called “war on sugar” is at the forefront of manufacturers’ preoccupation with healthier recipes.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.