Monthly Health Series: Packaging Addresses Demand for Healthier Food Products

The global retail packaged food market is showing steady value growth in constant terms. At the same time, consumers are becoming more cautious, savvy and skeptical. Not only is it easy to check reviews of food products online, but there is a growing health and environmental awareness surrounding food and food production. Likewise, people are busier and on-the-go more than ever. Catering to these consumer demands and trends comes in many different ways, and packaging companies are rethinking portion size, time and effort, and convenience. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.