Monthly Health Series: Packaging in Snacking Addressing Growing Health Concerns

The appeal of snacking is being marked by health concerns over calorie intake and sugar intake, especially in markets such as North America and Europe. As a result, many snack foods are releasing larger pack sizes that are meant to be shared, or smaller pack sizes meant for a quick indulgence. These new formats are meant for portion control, to lower the guilt associated with eating perceived unhealthy foods and to boost impulse purchases.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.