Monthly Health Series: Plant-Based Protein in Australia and Beyond

Plant-based proteins are plant based alternatives to meat and meat derived products as a protein source which includes pulses, seeds and sea plants. Across the globe we are seeing that plant based protein is gaining attention as a sustainable protein source and in many cases Australia is seen as a leader in terms of how consumers have embraced plant based protein sources within packaged food products.  Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.