Monthly Health Series: Smart Accessories and Wearables in Athleisure and Health Consciousnesses

Since the launch of the Apple Watch, smart accessories have permeated many different industries. However if each individual market is examined, the popularity of smart wearables is varied depending on the consumer perception. For instance, in South Korea, they are considered tech-savvy and as a result the male population is more receptive to wearables. However in the Philippines, where young consumers are fitness oriented, wearables can become a go-to accessory.            Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.