Monthly Health Series: Sugar and Obesity

Sugar has been portrayed by the mainstream media as the number one demon in our food. Supporting this is an ever increasing link between sugar consumption, obesity and diet-related disease. This negative depiction of sugar has reached a point where it is compared to other harmful substances, such as alcohol, tobacco and even certain hard drugs. Sugar sweetened beverages are the greatest source of sugar among packaged foods and soft drinks in the majority of countries researched by Euromonitor International, and provide little to no nutritional benefit.        Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.