Monthly Health Series: The Health trend in Baked Goods in India

The Baked Goods category in India is dealing with changing consumer lifestyles resulting in changing demand for baked products. Western baked goods like pastries and cakes are making way into Indian snacking, and many families have started to include bread as part of their daily breakfast routine. Manufacturers are trying to address the consumer need for healthy living and creating products still address indulgence. Furthermore, consumer foodservice establishments are playing a critical role being at the forefront of the baked goods business. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.