Months in Motion with Brian Collins - Making the familiar, surprising.

Motion is no longer an afterthought - it’s now the language of branding. In this kickoff episode of Months in Motion, Jimmy Gordon sits down with design legend Brian Collins (CCO & Co-Founder, COLLINS) to explore why motion design is becoming the craft of brand behavior - and how rhythm, story, and surprise make a brand move people.🎥 In this episode:• The shift from static design to motion-first identity• San Francisco Symphony & Freeform case studies• Chuck Jones, Wile E. Coyote & design timing• Why AI raises the stakes for creative excellence• Creating systems that evolve, not restrict🌐 Explore COLLINS: https://www.wearecollins.com/(00:00) Introductions(02:10) Motion as the New Design Languange(07:00) Timing, Rhythm, and the Road Runner Effect(11:00) Filmmaking, Sound, and AI(13:13) San Francisco Symphony Case Study(20:03) Rejecting the “Timeless” Myth(22:42) Design Systems as Creative Tools(25:38) Part 2 Interlude(27:10) Stretching Helvetica with Disney Freeform(37:00) AI & the Future of Design(44:25) History of Design and How it Influences Us(48:40) What's next for COLLINS?(52:20) Outro#branding #motiondesign #collins #briancollins #typography #monthsInMotion #creativeleadership #visualstorytelling