Moodi Mahmoudi 'The rise of the service economy and rethinking how we approach service discovery"

Service Design Disrupted Conference, Barcelona, October 15, 16 2026.We offer 10% off all SD Disrupted conference tickets in our 'Partners' section. Join to access. → https://www.thisishcd.com/signup________________________In this episode I speak with Moodi Mahmoudi of Next, a business centred around helping organisations create frameworks for design and innovation within their businesses - we speak about the automation of the role of Designer and what this looks like - and I challenge Moodi about the risks associated with this. Is this something we strive for? Moodi explains this isn’t the intention, but it’s removing the mundane elements, and creating experiences that enable designers and innovators to focus more on the craft of DOING their work. We speak about the hyper addiction of orgs striving for more growth - and if this is the driver behind the business -Creators & Guests Gerry Scullion - Host Stef Murphy - Producer ________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting.