Moom Health: Maya and Mili Kale's Mission to Redefining Women’s Wellness in Asia episode artwork

EPISODE · Sep 26, 2025 · 36 MIN

Moom Health: Maya and Mili Kale's Mission to Redefining Women’s Wellness in Asia

from The Brand Study · host Conrad Byron

Moom Health is changing the face of women’s wellness in Asia. Founded by sisters Maya and Mili Kale, the company was born from Maya’s teenage diagnosis with PCOS and their shared frustration at the lack of natural, localized solutions in Singapore. What started with scrappy beta tests and hand-packed orders has grown into a regional powerhouse, sold by some of the largest retailers throughout Asia, trusted by thousands of women, and backed by $2.69M in funding from leading consumer investors.In this episode, you’ll hear why community has been their greatest product developer, and how persistence, not prior expertise, has unlocked manufacturing, capital, and retail scale. From cold emails and “fake doctor’s appointments” to building a 25-person team across three countries, their journey shows how conviction and community can fuel outsized growth in one of the world’s most competitive categories.

Episode metadata supplied by the publisher feed · Published Sep 26, 2025

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Moom Health: Maya and Mili Kale's Mission to Redefining Women’s Wellness in Asia

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