Moonshot thinking: what retailers can learn from Google's Project X

In this episode of The I.A.D.S. Retail Park 🎧, Maya and Christopher pull back the curtain on Google’s Project X—Back in 2023 the moonshot factory tackling humanity’s biggest challenges. ✨ What do Waymo, Tidal, and Intrinsic have in common? They aim for 10X impact, not 10% improvement. 🚀 From embracing failure as “moonshot compost” to spending 20% of time on creative pursuits, our hosts unpack six counterintuitive principles reshaping innovation. Want all the case studies and expert insight? 👉 Click here to unlock full Exclusive for deeper dives and real-world examples! 🔗 For updates and more can’t-miss content, follow us on LinkedIn at International Association of Department Stores, explore our Substack, or visit www.iads.org for extra resources and the full article. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit iads.substack.com/subscribe

Episode metadata supplied by the publisher feed · Published Dec 12, 2025

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Moonshot thinking: what retailers can learn from Google's Project X

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This episode was published on December 12, 2025.

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