Moontower Matcha: Starting a Beverage Company and Experimenting with Influencer Marketing | Brett Hickey

Brett and his brother just won't give up. When their original idea for a drink had to be shelved because of a prohibitive required volume, they came up with another concept and successfully launched Moontower Matcha. We talk about matcha tea, the ins and outs of starting a beverage company, how to find distributors, and we also dive into how to connect with social media influencers to promote your brand. Lots of good tactics in this one!