Morag Lynagh: Mapping the New Q3 - How Unilever Redesigned Work for Longer, More Flexible Lives

This week, as part of our series on Mapping the New Q3, we are re-publishing Avivah Wittenberg-Cox’s conversation from 2023 with Morag Lynagh, then Unilever’s Global Director of the Future of Work. As a major employer, Unilever is one of the first companies to recognise that people have different needs and expectations of work throughout their working lives. This led to the creation of U-Work within Unilever, a new employment model that is redefining how people relate to the world of work.Morag is a graduate of Edinburgh University. She worked in the travel, property and conference industries before joining Unilever in 1994. Within the company she worked in HR business partnering, recruitment and reward, and spent more than a decade as Unilever’s UK Employment Policy & Law expert, leading teams in this area. In 2024 she left Unilever to establish Blue Moth Consulting, advising organisations more widely on effective talent management strategies across multi-generational workforces.As one of the innovators behind U-Work at Unilever, Morag was responsible for rethinking the management of careers to reflect shifting needs at different life stages. In her conversation with Avivah Wittenberg-Cox they discuss what this means, as well as what leading companies are thinking about ageing societies – both from the consumer/ market side, as well as the internal/ employee side.Some Useful Links:* For Unilever web pages on U-Work and the future of work, click here* For Unilever’s report on ‘The Future of Work’ Summit, click here.* For Unilever’s Future of Work Goals, click here.* Article by Avivah Wittenberg-Cox about U-Work: Flexibility for ALL: U-Work* Website for Blue Moth Consulting: https://bluemothconsulting.com Get full access to 4-Quarter Lives | Elderberries at elderberries.substack.com/subscribe