Moral Due Diligence: The Investment Framework Every Christian Investor Needs

Most investors spend serious time on financial due diligence. Almost none add the layer that can hit hardest, especially for Christian investors.In this solo episode, Matt Johns introduces a practical framework called moral due diligence: a repeatable three-step process for evaluating whether an investment aligns with your values before your capital is already committed.Matt walks through a real scenario, a retail strip center investment that passed every financial check, only to reveal a morally compromising anchor tenant months later — and breaks down exactly how a structured screening process could have caught it in advance.What you'll hear in this episode:— Why a deal can be financially clean and still be morally compromised — The difference between financial due diligence and moral due diligence — The three-step framework: Discover, Discern, Decide — How negative screens work and why the largest Christian investment firms already use them — A traffic light system for assessing moral risk in any deal (green, yellow, red) — Four ways to respond once a moral concern is identified: walk away, mitigate, redirect, or engage — Where AI tools fit into the screening process and where they don't If you want to start defining your own moral exclusions before your next deal lands on your desk, claim your free Christian Investment Alignment Assessment at christianalts.com. 📌 Subscribe to our Youtube for new episodes:    / @ChristianAltsTV 📌 Join the ChristianAlts newsletter: https://newsletter.christianalts.com/📌 Follow on LinkedIn for investing insights:   / matthewbjohns   DISCLAIMER: This video represents the views and opinions of it's guest and does not reflect the views and opinions of HoneyHive Capital Partners LLC. Nothing in this video nor any communications from it should be treated as constituting financial, investment, legal, tax or other advice of any kind, or as a recommendation to buy or sell an interest with respect to any investment.