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EPISODE · Feb 12, 2026 · 15 MIN

More athletics, less alcohol: Key trends in health & wellness

from UBS Global Research Pod Hub

Amid New Year resolutions and Dry January, we discuss how and why consumers are taking better care of themselves. We touch on the growth of exercise, how innovation is impacting health & wellness, and why Gen Z is drinking less than older generations. Hosted by Arpiné Kocharyan, US Fitness & Leisure Analyst, with Jay Sole, US Softlines Analyst, and Peter Grom, US Household & Personal Care Analyst. (00:37) Key emerging trends in health & wellness that are impacting consumer behavior (01:57) Why has health & wellness been such a strong trend, and will it continue? (04:33) What are the key drivers of the health & wellness trend? (06:22) Which Softlines categories are best positioned? (07:31) How are younger consumers impacting beverage alcohol consumption? (09:58) Why are younger consumers less interested in alcohol than prior generations? (11:38) What impact does Dry January have on alcohol consumption? *(This information is subject to a disclaimer at the end of this podcast. Please ensure that you listen to the disclaimer and go to www.ubs.com for further information about UBS).

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