More Guests, Less Money: Six Flags’ Big Problem

Six Flags reported 298,000 more visits this summer, a 3% attendance bump compared to 2024. But guests spent 7% less on admission, pulling overall revenue down 2% even as food and merch ticked up. Management insists that trading short-term ticket prices for long-term passholder growth will pay off, pointing to early 2026 pass sales pacing ahead with prices up 3%.Philip and Scott unpack why this strategy only works if guests return—and how seasonal event cuts complicate the picture. Knott’s Scary Farm dropped all Wednesday nights, while Magic Mountain cut Thursday Fright Fests, following news of other properties abruptly canceling both Halloween and Christmas, despite passholder expectations. Cost savings may help hit this year’s $860–910M EBITDA target, but at what risk to guest trust and long-term loyalty? PLUS - Scott is on-location at IAAPA Expo Europe! Listen to weekly BONUS episodes on our Patreon.