MORE ISN’T MORE — Pringles Rebrand, Cracker Barrel Bots, Instant Pot Collapse (Ep. 018)

Send us Fan Mail✅ Subscribe to our companion Substack: Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/ What Pringles, Cracker Barrel, and Instant Pot can teach you about marketing missteps, cultural backlash, and knowing when to stop scaling before it breaks your business.What You’ll Learn:Why “more” customers, followers, or products might be killing your brand faster than you thinkThe surprising story behind the bot-driven Cracker Barrel controversy — and what it means for online perceptionHow grassroots marketing and in-person connection are outperforming viral posts and influencer dealsTimestamps: 00:00 – Introduction 02:30 – Halloween banter & book-to-brand storytelling lessons 09:00 – Subscriber story: how in-person events still outsell Amazon 11:30 – Pringles rebrand: why “Once You Pop, The Pop Don’t Stop” works for Gen Z 16:00 – Borrowing big-brand tactics for small business wins 23:00 – Cracker Barrel backlash: when bots shape public opinion 31:00 – The influencer bubble is bursting — here’s what’s next 41:00 – Instant Pot’s $500M fall: growth gone wrong 47:00 – “More” isn’t more — the profit leaks killing your businessReferences & Resources:Marissa Molson on Substack: https://substack.com/@marissamalsonCracker Barrel Outrage Driven in Part by Bots: https://www.wsj.com/business/the-cracker-barrel-logo-mess-c57d23e8?stInstant Pot Bankruptcy: https://www.theatlantic.com/technology/archive/2023/06/instant-pot-bankrupt-private-equity/674414/Subscribe on YouTube: https://www.youtube.com/@clickteasepodcast📱 Social: @themichellepualani | @joanna_atwork📩 Michelle: [email protected]🌐 Joanna: millennialmktr.com📅 10-Day Course Creation Challenge (Joanna) 💻 Build a Successful Online Business Using Kajabi 🎙️ Get Descript for Podcasting ✅ Try Out Monday.com