More Joy. More Animals. More Storytelling & Less Greenwashing with Margarita Samsonova

In today's episode, we're chatting with Margarita, also known as @margreen_s on Instagram, about her journey from lifestyle influencer to mission-focused media creator. She shares how she transitioned to founding Behind the Greens, a media agency blending a passion for nature with impactful content creation. Margarita dives into why it's crucial to shift from highlighting problems to focusing on solutions, emphasizing empowerment and positive action in the environmental movement. She also discusses the upcoming Greenfluencer program and invites how brands can collab with Behind the Greens. Tune in for to learn the difference between influencing and greenfluencing, how brands can tell authentic insights on marketing, ambassadorships, and creating meaningful eco brands and scientists can tell real + impactful stories to further their work, and get inspired to be a part of the movement for a brighter & greener future.Follow Margarita on Instagram HERE (Behind the Greens on the link in her bio)Follow Behind the Greens on Instagram HERE. Learn more about Behind the Greens.Connect with Glo Eco on Instagram HERE.Connect with Kat on Instagram HERE.Get in touch with me HERE.