More Myths in Major Gifts

from Real Talk for Real Fundraisers · host Veritus Group

There are so many myths in major gift fundraising that Richard and Jeff devote a whole chapter to it in their latest book, “It’s Not JUST About  the Money.” These myths hurt not only the success of a major gift program, but the development of front-line fundraisers.  Today’s episode debunks several myths and gets to the truth of what major gifts is really about. It continues on the theme of a previous episode in November 2020.

What this episode covers

There are so many myths in major gift fundraising that Richard and Jeff devote a whole chapter to it in their latest book, “It’s Not JUST About the Money.” These myths hurt not only the success of a major gift program, but the development of front-line fundraisers. Today’s episode debunks several myths and gets to the truth of what major gifts is really about. It continues on the theme of a previous episode in November 2020.

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More Myths in Major Gifts

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This episode is 21 minutes long.

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This episode was published on February 19, 2021.

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