More on Meats the Eye - Circana Unpacked

What this episode covers

Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh Center of Excellence, John Crowder, head of Beef Marketing at JBS, and Heather DeLuca, VP, Meat & Seafood, AWG, share strategies being employed to deliver in a category Americans indicate they’re committed to.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 34 minutes long.

When was this Circana Unpacked episode published?

This episode was published on April 20, 2022.

What is this episode about?

Even with high inflation, meat sales remain strong. Still, the industry is taking steps to meet cash-strapped consumers at the meat case. From value cuts and value packs to promoting benefits beyond protein, Jonna Parker, principal of IRI’s Fresh...

Can I download this Circana Unpacked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.