More tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media risk

from Mi3 Audio Edition · host Mi3 & iHeart Podcasts Australia

A $2.3bn global acquisition of data firm Acxiom 18 months ago has triggered a wave of new ventures for New York-based marketing services holding group IPG - it's delivering media unit, IPGMediabrands, the chance to spread its risk and reliance on media. Kinesso, a new global marketing, advertising and data technology platform, is part of the plan. Former Omnicom veteran Mark Coad and APAC CEO Leigh Terry unveal their plans, talk Coronavirus implications for marketing and why Coad jumped ship. See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.

Episode metadata supplied by the publisher feed · Published Feb 24, 2020

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More tech, less media: IPG Mediabrands new CEO Mark Coad and APAC boss Leigh Terry on diluting their media risk

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