More Than a Castle: How Paul Hunter is Growing Swinton Estate the Smart Way

In this episode of the Hotel Growth Podcast, host Adam Hamadache sits down with Paul Hunter, General Manager of the extraordinary Swinton Estate in North Yorkshire. With a career spanning Premier Inn, London’s boutique scene, and now a 20,000-acre luxury estate, Paul shares how he’s adapted his leadership for a complex operation that includes a castle hotel, glamping site, cookery school, spa, and more.We dive into:How to creatively repurpose underused spaces for revenueThe quiet power of AI in hotel opsSmart ways to reduce OTA dependencyBuilding a brand that’s as sustainable as it is stunningWhy “uniquely Swinton” is more than just a taglineIf you’re ready to think bigger, stretch your strategy, and pick up insights from someone who’s seen every side of hospitality, this one’s not to be missed.