More Than a Destination: An Interview with Chelsey Quirk - Episode 11

In this episode, the hosts sit down with Chelsey Quirk, CEO of Indigenous Tourism Alberta, for a dynamic conversation about the future of Indigenous tourism - and the responsibility that comes with it.From her journey through government, corporate spaces and now leading an Indigenous-led organization, Chelsey shares what it takes to navigate leadership, community expectations and the pressure to grow, while staying grounded in values.Together, they unpack: Why Indigenous tourism is about far more than travel - it’s economic development, storytelling and reclamation  The tension between authenticity and commercialization  The realities of balancing motherhood, leadership and community responsibility  How Indigenous entrepreneurs are redefining success on their own terms Grounded in humour, honesty and a whole lot of heart, this episode is a reminder that the work isn’t just about building businesses - it’s about building futures.