More Than a Hair Appointment — Lisa Seiling on Building Real Relationships in the Beauty Industry

Lisa has been doing hair for seven years — but her business didn't really take off until she stopped posting just hair photos and started letting people in. In this episode, Lisa talks with Matt and Olivia about building a brand through genuine connection, how she approaches content days with clients, and the mindset shift that helped her get comfortable on camera. Whether you're a stylist, a service provider, or just someone trying to show up more authentically online, this one's for you. A podcast about what really goes on behind the scenes of building brands, businesses, and personal platforms. We talk marketing, content, branding, community, and the uncomfortable middle between idea and execution. Built for founders, creators, and business owners who want honest conversations, not recycled advice. Hosted by Matt and Olivia. Audio-only for now. New episodes regularly. Listen & subscribe → Apple Podcasts → Spotify Follow along → Instagram: @Mattortlieb_ @oliviamckerrow @ortliebmedia