More Than a Matchmaker: Rethinking Tech Consulting Beyond Procurement

What should a complete, ROI-driven consulting engagement look like in today’s hospitality tech landscape?In this episode of dojo.live, we’re joined by Gregg Hopkins, President of Get Hoppy Consulting. This conversation takes a hard look at the traditional consulting model in hospitality—and why it often fails to deliver lasting value. Gregg shares how his Attaché Technology Consulting Services approach addresses the full lifecycle of tech engagement, from selection to adoption to long-term ROI. He outlines where most support gaps emerge post-purchase, how vendors and hoteliers can avoid costly missteps, and what a modern consulting partnership should actually look like. With HITEC on the horizon, Gregg also offers practical tips for getting the most out of industry events, vetting the right partners, and navigating major shifts in tech—from AI to evolving guest expectations—with confidence and clarity.About Gregg HopkinsGet Hoppy Consulting has championed operational efficiency and profitability in the hospitality sector for over eight years. Under the leadership of President Gregg Hopkins, the firm empowers clients with innovative technology solutions and exceptional customer relationship strategies that drive market leadership and long-term success. At the helm of Get Hoppy, Gregg has pioneered new business development strategies and strategic marketing initiatives, fostering strong partnerships that fuel growth within the travel and hospitality technology landscape. The company’s hands-on approach consistently delivers practical, enduring results—setting the stage for clients to thrive.Additional ResourcesFor deeper insight into why traditional hospitality tech consulting often falls short—and what a modern, full-lifecycle approach should look like—read Gregg Hopkins’ LinkedIn article, Hospitality Technology Consulting: It’s Time for a New Approach.