More Than a Moment: How Women’s Sports Are Changing the Industry

Recorded live at South by Southwest in Austin, Texas, this special episode of The Think Tank from Essentially Esports dives into the booming growth of women’s sports. The Think Tank show is where industry leaders—CMOs, brand strategists, team executives, elite athletes, and coaches—break down the forces shaping the sports world.In this exclusive episode, Host Trey Holder teams up with co-host Angella Goran, a former Canadian National Team cyclist and entrepreneur, alongside Feisty Media CEO and two-time Ironman champion Sara Gross and Naomi Clarkson, Senior VP of Marketing at Momentous. Together, they explore how strategic marketing and media initiatives are not just increasing visibility but also driving real investment and long-term growth in women’s athletics.The panel dives into key factors fueling the rise, including:The power of authentic storytelling to elevate both athletes and brandsStrategic partnerships that create meaningful industry impactSmart resource allocation, backed by data proving the success of women’s sports initiativesCommunity-driven events like The Power Hour, designed to promote physical and mental wellnessContinued media coverage with new product launches, podcasts, and educational resourcesMore than just a conversation, this episode is a call to action, highlighting the need for collaboration, ongoing support, and a shared responsibility to champion inclusivity and equality in sports.Links to Brands:Brand Innovators Sports and EntertainmentThink Tank from Essentially SportsEssentially Sports on YouTubeTAPanGO TechnologiesFeisty MediaMomentousSupport our Partners:Use code PERFORMANCE for 20% off at http://cozyearth.comMomentous: Head to https://www.livemomentous.com/ and use promo code PERFORMANCE for up to 35% off your first orderWahoo: Learn more about Wahoo Fitness Products at: https://wahoofitness.pxf.io/0GAByRTifosi Optics: Use code FEISTY2026 for 20% off at https://tifosioptics.com/ Join us at Feisty Fest - September 18-20th, 2026: https://feisty.co/events/feisty-fest/Sign up to Receive The Feisty Women's Performance Newsletter:https://feisty.co/newsletters/feisty-womens-performance/Follow us on Instagram:@feisty_womens_performanceVisit the Feisty website at https://feisty.co/ for info on all of our events and podcasts