More Than a Name and Logo: Talking Strategic Branding with Denise King.

Send us Fan MailColors, logos and names are important, but they’re really only a small part of what makes a durable healthcare brand. In this episode of Transcending Home Care, we sat down with Denise King, vice president and chief branding and marketing officer at NorthStar Care Community, to talk about how the best brands use strategy to achieve their goals