More than ¡Hola! What Marketers Need to Know about Hispanic Consumers

More than ¡Hola! What Marketers Need to Know about Hispanic Consumers. In this special Marketing Insights episode, host Shanita Akintonde shares an interview she conducted with fellow diversity in marketing consultant Jacqueline Camacho Ruiz, president and founder, JJR Marketing, an award-winning marketing and public relations agency. Their conversation took place as part of a LinkedIn Live series hosted by The American Marketing Association, Chicago Chapter (AMAC) in October 2022 and is reshared here. AMAC hosts LinkedIn Live on the third Wednesday of each month at noon CST. To receive AMAC LinkedIn Live notifications register here: https://www.linkedin.com/company/amachicago/ #DEI #diversityandinclusion #McGrawHill #AmericanMarketingAssociation #AMAC #JJRMarketing #ShanitaSpeaksLLC Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom. She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.Podcast Transcript