More Than Leads: Marketing’s Role in Culture and Hiring with Brooke Saxon-Spencer

In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing strategies for recruitment and retention. Key topics covered include the role of structured onboarding, ongoing training, internal branding, and the power of authentic storytelling through video and social media to enhance employee and resident experiences.   00:00 The Importance of Employee Treatment 01:28 Introduction to the Episode 01:49 Meet Brooke Saxon Spencer 02:23 The Role of Marketing in Senior Living 02:52 The Power of Storytelling in Recruitment 03:09 Casual Conversation and Personal Stories 04:44 Claiborne Senior Living's Marketing Strategy 06:47 Integrating Marketing and HR for Employee Satisfaction 17:16 Revamping the Onboarding Process 19:52 Revamping the Orientation Program 20:41 Interactive and Personalized Training 22:29 Feedback and Continuous Improvement 24:55 Empowering Employees and Building Trust 28:29 Marketing for Talent Acquisition 32:12 The Importance of Employee Experience 36:31 Final Thoughts and Key Takeaways