More Than Likes: What Actually Matters on Social Media (Ep. 11)

Social media keeps evolving, but the core challenge for businesses remains the same: how do you show up consistently, build trust, and reach the right audience without wasting time and money? Eric Hersey, Jenny Snyder, and Luke Hladek break down the realities of social media marketing in 2026, from choosing the right platforms and creating authentic content to balancing organic reach with paid promotion. They also discuss common mistakes businesses make, why abandoned social accounts can hurt credibility, and how brands can stay relevant without chasing every trend. HIGHLIGHTSWhy having no social media presence can damage a business's credibility.The risks of maintaining inactive or outdated social accounts.How to decide which platforms are worth your time and effort.Why businesses should focus on audience fit instead of trying to be everywhere.The balance between organic content, paid advertising, and long-term brand building.Practical advice for creating authentic, human-centered content that resonates.How brands can stay responsive to current events and avoid tone-deaf messaging.Why engagement metrics don't always tell the full story for business accounts. Follow Strong Minded AgencyWebsite: ⁠⁠⁠⁠⁠⁠⁠strongmindedagency.com⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠⁠⁠@StrongMindedAgency⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠Strong Minded Agency⁠