More Than Media: Creating Connections Across Boating

Host Kristina Hebert welcomes David Carr of Firecrown Media’s Marine Division and Michelle Goldsmith of the Soundings Trade Only Group for a conversation about the evolving role of marine media in connecting the boating industry, influencing policy, and building community. They discuss how Firecrown serves diverse audiences across the marine ecosystem, the responsibility of industry media to deliver credible insights, and the trends shaping technology, mergers and acquisitions, and market demand. The conversation also explores the future of marine marketing, including the shift toward data-driven advertising, the enduring power of storytelling, and the importance of developing the next generation of marine journalists. Finally, they highlight industry initiatives such as Women in the Industry, the Global Women’s Walk, and the events that strengthen relationships and create meaningful impact throughout the boating community.Wards Marine Electrichttps://www.wardsmarine.com/Wards Way YouTube Channelhttps://www.youtube.com/@WardsWay75