EPISODE · Oct 9, 2025 · 11 MIN
More Than Paperwork: How To Treat IP As An Asset #562
from Add To Cart: Australia’s eCommerce Show · host Nathan Bush
When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay.In Today’s Playbook:How memobottle turned complex manufacturing into its best defenceWhy Quad Lock’s brand recognition outperforms any patentThe operational moat behind Tinyme’s personalised productionWhat Legalite’s Marianne Marchesi says about auditing hidden IP assetsWhy smart operators see IP not as paperwork, but as a foundation for growthConnect with Jonathan & Jesse Explore memobottlememobottle’s main episode #545Quad Lock episode #117Tinyme episode #465Subscribe to the Add To Cart newsletter SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community
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When a product takes off, copycats are rarely far behind. The team behind memobottle learnt this early. Their slim, rectangular water bottle was designed to slip neatly into briefcases and handbags, instantly recognisable as their own. But uniqueness attracts attention from low-cost imitators. Today, Co-founder Jonathan Byrt explains how a manufacturing complexity became a quiet moat that kept poor-quality imitations at bay. In Today’s Playbook: How memobottle turned complex manufacturing int...
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More Than Paperwork: How To Treat IP As An Asset #562
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