More Than Tech: Why Caring About Your Clients’ Business is the Real Differentiator

It’s not the technology that makes MSPs sticky—it’s how deeply they understand their clients’ business. Tracy Pound of Maximity joins Dan to share how her company weathered a near-collapse during COVID and emerged with a more sustainable model. From embracing ERP solutions to embedding themselves into their clients’ operations, Tracy reveals the power of caring about outcomes, not just uptime.