More Than Trucks: The Human Side of Lakeside Trucking's Success

How do you keep customers loyal and employees engaged in a competitive industry like commercial trucking? Rob Durham, VP of Marketing and Human Resources at Lakeside International Trucks and Badgerland Idealease, shares how their team uses feedback to drive continuous improvement.Hosted by Emilie Spalla, VP at SATISFYD, this episode dives into Lakeside’s approach to customer and employee experience, the role of data-driven insights, and why listening is their most powerful business tool.Whether you’re leading a team or running a dealership, this conversation offers practical takeaways on using Voice of Customer and Voice of Employee to boost performance, retention, and results.