More Than Water: Jason Shiver on Waterloo, Leadership, and Staying Real

In this episode, Taylor sits down with Jason Shiver, CEO of Waterloo Sparkling Water, for a candid, wide-ranging conversation about what it actually takes to build a brand in one of the most competitive industries out there. From fighting for shelf space against beverage giants to obsessing over flavor in a category full of mediocrity, Jason breaks down the unglamorous realities behind Waterloo’s rise. They dig into what leadership looks like when you refuse to sacrifice people for growth, why culture isn’t just a buzzword, and how staying values-driven in high-pressure moments shapes everything from hiring to long-term strategy. Jason also opens up about personal health changes, cancer impacting his family, and how those experiences reshaped his priorities both at work and at home. Along the way, they explore sobriety, Austin’s influence on the brand, and what it means to lead without ego while building something that lasts. This conversation goes beyond sparkling water—it’s about resilience, responsibility, and staying human at the top.You can more on Waterloo at www.drinkwaterloo.com and @waterloosparkling on socials If you enjoyed this episode, please follow, subscribe, leave a review, and share with someone who might appreciate this conversation!Follow us on Socials @whothepodcareswww.whothepodcares.comTheme song by: Carl Thiel