Morgan Canclini-Mitchell | What Makes a Successful Public Relations Strategy?

In today's episode of The Luxe and The Short of It podcast, Madeleine is joined by Morgan Canclini-Mitchell, who is the Principal and Founder of two|pr, a boutique publicity firm based out of Nashville, Tennessee.During this engaging conversation, Morgan takes you on a journey through a dynamic and ever-evolving career that spans industries and creative ventures. From high-profile collaborations to intimate regional projects, she shares insights into building meaningful connections and the surprising factors that can make or break a partnership. You'll discover invaluable tips for navigating a competitive landscape, especially for entrepreneurs and creatives aiming to gain recognition in their fields. Morgan explores the art of effective communication, the power of storytelling, and the importance of building lasting relationships with both influencers and industry professionals.Whether you're looking to refine your craft, amplify your message, or simply find encouragement on your journey, this episode delivers thoughtful advice and motivation in spades. If you've enjoyed this episode of The Luxe and The Short of It podcast, be sure to leave a review and subscribe today!Enjoy!In This Episode You'll Learn:Morgan's transition from celebrity management to working at a book publisher and eventually starting her own PR firm nine years ago.The challenges of managing people and making tough decisions, including firing employees.The importance of having clear contracts and billing clients hourly if the scope of work exceeds the contract. Why entrepreneurs in the STR space should focus on regional media and highlight unique features of the property in the first sentence of their emails.And much more...Guest Bio:Morgan Canclini-Mitchell is the Principal and Founder of two|pr, where she leads innovative publicity and influencer marketing campaigns across diverse sectors, including entertainment, nonprofits, and faith-based organizations. Her expertise has earned her recognition in outlets such as Fast Company, Bustle, Christianity Today, and Nashville Lifestyles, and appearances on podcasts like Her Story of Success and The Profitable Writer. A sought-after speaker, Morgan has shared her insights at events like WriterFest and at institutions such as Baylor University, Vanderbilt University, and the University of Alabama. Through her leadership at two|pr, Morgan continues to empower clients with creative strategies that amplify their impact and tell their stories effectively.https://www.madeleineraifordholland.com/streamlined Resources:Morgan's LinkedIntwo|pr Boutique Publicity Firm🔗 Work With Madeleine's Team - https://strsuccess.typeform.com/podcast💼 Connect with Madeleine on LinkedIn – http://linkedin.com/in/madeleine-raiford-holland/🎙️ Join Madeleine's Podcast Insider: https://www.madeleineraifordholland.com/podcast-insider📸 Follow Madeleine on Instagram: https://www.instagram.com/madeleineraifordholland/🌐 Explore Madeleine’s Work & Coaching Programs: https://www.madeleineraifordholland.com/💡 Turn on notifications so you never miss a strategy that could change your life.Disclaimer:The views, information, or opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of The Luxe & the Short of It podcast or its affiliates. The content provided is for informational and entertainment purposes only and is not intended to be a substitute for professional advice. We make no representations as to the accuracy, completeness, suitability, or validity of any information on this podcast and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Listeners should consult with a professional for specific advice tailored to their situation. By accessing this podcast, you acknowledge that any reliance on the content is at your own risk.