Morgan Ratcliffe: Why B2B Marketing Doesn't Have to Be Boring

In this episode of Success Leaves Clues Podcast, host Pedro welcomes Morgan Ratcliffe, co-founder and managing director of Noticed, a B2B marketing and storytelling agency based in Manchester, England.Morgan shares the unconventional story of building Noticed with his brother, Nial, from working remote jobs while studying in the US to building a team of 20+ people, serving clients across eight countries, and scaling the business past £1 million in revenue.Morgan explains why he believes B2B marketing doesn't have to be boring and why businesses need to think beyond traditional outbound, ads, and SEO. He breaks down how Noticed uses intent signals, LinkedIn content, retargeting, outbound, and marketing data to identify prospects who are actually in the market.Connect withLinkedIn: https://www.linkedin.com/in/morgan-ratcliffe-1b2a21195/Website: https://www.noticed.co/Support the showYou can also watch this podcast on YouTube at:https://www.youtube.com/@thesuccessleavescluesYou can also watch Success Leaves Clues Podcast on YouTube:https://www.youtube.com/@thesuccessleavescluesEnjoying the podcast? Subscribe to Success Leaves Clues Podcast for more conversations with successful coaches, business leaders, and entrepreneurs sharing practical strategies, real experiences, and valuable insights.