Morgan Riddle and Cherry Beagles: The Female Fan Economy and 400 Club

This week on Fashion and Founders, I'm joined by Morgan Riddle and Cherry Beagles, co-founders of The 400 Club, a community redefining sports through the lens of fashion, culture, and female fandom.Morgan Riddle was called “The Most Famous Woman in Mens Tennis” by the New York Times and now she is moving her focus to female fans in all of sports. Cherry Beagles founded The 400 Club in 2024, a community reimagining what sports fandom looks like for women, gaining recognition and named Forbes 30 Under 30. Together, they're building one of the most exciting brands at the intersection of fashion, sports, culture, and community. We discuss their experiences at F1, Wimbledon, the US Open, the Super Bowl and more. At The 400 Club they’re brining women together for the biggest live sporting event watch parties and industry events. We talk about why women's sports is far bigger than a trend, how social media has transformed the fan experience, why brands are still missing the mark with female consumers, and the enormous opportunity at the intersection of sports, fashion, and community. If you've ever wondered where the future of sports is headed or why fashion brands, founders, and creators are paying so much attention this episode is for you. Female sports fans aren't new. They're finally being seen.Follow Fashion & Founders:Podcast IG: @fashionandfoundersPodcast Substack: Fashion and FoundersPodcast Website: fashionandfounders.comPodcast TikTok: @fashionandfoundersPodcast LinkedIn: Fashion and FoundersPodcast YouTube: Fashion and FoundersPodcast Links: Shop MyFollow The 400 Club:IG: @the400clubJoin the 400 Club HEREFollow Morgan Riddle:IG: @moorrgsFollow Cherry Beagles:IG: @cherry.beaglesRent the Runway:Use code: RTRXVSMITH50 and get 50% off your first month!Glamsquad:Code: FASHIONANDFOUNDERS for $20 offThanks for listening!