Morgan Snyder of Visit Indy on Selling Indianapolis to the World

Morgan Snyder has spent 15 years helping shape how the world sees Indianapolis, and her work is entering its most consequential chapter yet. As Vice President of Communications and Community Relations at Visit Indy, Snyder oversees the messaging strategy behind a city in the middle of a $3 billion tourism infrastructure boom, a Michelin guide expansion into the Midwest, and the arrival of the American Society of Association Executives convention, what she calls the Super Bowl of the conventions world. Snyder traces her path from Oldham County, Kentucky, to Butler University, where a brochure promising "one of the country's most romantic campuses" sparked a career rooted in hospitality, place-making, and civic pride. She reflects on her time at the Conrad Indianapolis, where luxury service principles shaped her professional philosophy, and on the years she spent navigating the national fallout from Indiana's 2015 Religious Freedom Restoration Act, one of the most challenging communications crises Indianapolis has faced in recent memory. She also discusses mentorship, the value of treating every internship like a job interview, and why success, to her, means uplifting the people around you as you rise.