Morgan White Joins Ben Rodgers To Highlight Tourism In The Upper Cumberland

In this episode, Ben Rodgers sits down with Morgan White, the inaugural Tourism and Main Street Director for Livingston and Overton County, to discuss her vision for showcasing one of the Upper Cumberland's most unique communities. White shares how her background in tourism, community development, and nonprofit leadership prepared her for the role, while highlighting the importance of supporting local businesses, preserving historic downtowns, and growing visitor engagement. The conversation explores how tourism benefits local residents, the collaboration behind the new position, and the many outdoor, cultural, and historic attractions that make Overton County a destination worth discovering. Listen To The Local Matters Podcast Today! The UC Now · News Talk 94.1